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Dr. Rose A. Franco, MD

Accepting New Patients

(39 Ratings)

Specializes in: Adult Pulmonology

Medical College of Wisconsin (1991)

Professional interests include: bronchiectasis, bronchoscopy, asthma, and more.

8900 W Doyne Avenue
Milwaukee, WI 53226

(414) 805-9400

Dr. Rose A. Franco, MD is a pulmonologist in Milwaukee, WI specializing in adult pulmonology. She graduated from Medical College of Wisconsin in 1991 and has 35 years of experience. Dr. Rose A. Franco, MD is affiliated with Medical College of Wisconsin, Froedtert Hospital, Froedtert & the Medical College of Wisconsin Regional Health Network, Froedtert Menomonee Falls Hospital, Froedtert Hospital - Milwaukee and Froedtert Menomonee Falls Hospital - Menomonee Falls.

Office Locations

Froedtert Menomonee Falls Hospital - Menomonee Falls

8900 W Doyne Avenue
Milwaukee, WI 53226

(414) 805-9400

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Some issues Dr. Rose A. Franco, MD can help you with:

Asthma

Asthma is a chronic lung disease where the tissue and airways of the lungs become extremely sensitive to certain substances. When these substances are breathed in, the lungs become inflamed. The muscles around the airways tighten and squeeze the lungs, and passages within the lungs swell and tighten. The airways themselves produce mucus, which further clogs the tightened, swollen airways. A person having an asthma attack finds it very difficult to breathe, and a severe attack can even be fatal.

Asthma affects people of all ages, but people with asthma are most often diagnosed as children. Symptoms can include wheezing, a tight feeling in the chest, shortness of breath, and coughing. Some people have mild symptoms all the time, and some people have no symptoms at all, but everyone with asthma is susceptible to occasional severe attacks or flare-ups of symptoms when they are exposed to triggers. Triggers vary widely but can include:

Allergens (dust mites, pet fur, mold, pollen, grass)
Irritants (smoke, pollution, dust, chemicals)
Viral infections
Physical activity, especially outdoors
Certain medications or chemicals in foods (aspirin, sulfites)

Treatment for most asthma patients involves three steps. Patients learn what their asthma triggers are and avoid them. They take a daily control medication, usually an inhaled corticosteroid, to reduce inflammation in the lungs. Also, they have rescue medication with them at all times to take in case of a severe attack. These quick-acting inhaled medications relax the muscles around the airways and allow the lungs to open up for air.

There is no cure for asthma, but with treatment it should not interfere with daily life and activities.

Bronchoscopy

Bronchoscopy is a procedure in which a thin tube with a camera, called a bronchoscope, is inserted in the mouth or nose and slowly advanced to the lungs. This allows doctors to see the respiratory tract, which includes the throat, larynx (voice box), trachea (windpipe), bronchi (airways), and lungs. Doctors may recommend those who have or show signs of lung problems - for example, lung cancer or difficulty breathing - to undergo a bronchoscopy.

In performing a diagnostic bronchoscopy, doctors may only wish to visualize the respiratory tract, or doctors may also collect samples of tissue or fluid. The samples can help diagnose patients' conditions or, if patients have cancer, they can be used for staging purposes. One method for sample collection is bronchoalveolar lavage. In a bronchoalveolar lavage, doctors inject saline (salt water) through the bronchoscope and then suction it out of the airways. The washout collected is tested for lung disorders. Doctors can also insert a biopsy tool to collect tissue or mucus samples. The following are biopsies that can be performed by bronchoscopy:

Brush biopsy, which uses a brush to collect samples.
Endobronchial biopsy, which uses the bronchoscope to guide forceps to sample lung tissue.
Transbronchial biopsy, which uses forceps and image guidance - such as X-rays, CT scans, or fluoroscopy - to sample lung tissue.
Transbronchial fine needle aspiration (TBNA), which uses a small needle to take samples of the lymph nodes or lungs.

For visualization, bronchoscopy can be done alone, or it can be combined with ultrasound. Endobronchial ultrasound (EBUS) allows real-time imaging of the airway and is used for diagnosing and staging lung cancer, as well as for determining where the cancer has spread. EBUS can be performed with TBNA, a procedure known as endobronchial ultrasound-guided transbronchial needle aspiration (EBUS-TBNA).

Doctors can also use bronchoscopy as a treatment for lung problems. For example, if a foreign body is trapped in the airway, doctors can insert forceps through the bronchoscope to remove it. If the airway has become narrowed - which may occur if patients have an infection, cancer, or some other inflammatory issue - bronchoscopy can be used to place a device called a stent in the area of constriction. The stent will keep the airway open, allowing the patient to breathe properly.

During a bronchoscopy, patients will be given medication (sedative) to help them relax. If it is only a diagnostic bronchoscopy, patients will be kept awake, but if the bronchoscopy is for therapeutic purposes, patients will be put to sleep by general anesthesia. After the procedure, patients will need to stay in the hospital for a few hours. They will not be able to eat or drink for about 2 hours. Some patients may experience discomfort, such as a sore throat or pain while swallowing. Throat lozenges and gargling may help alleviate these symptoms, which should go away after a few days. Patients will need to have someone drive them home once their doctor determines that they are ready.

Noteworthy Medicare Patient Procedures Performed by Dr. Rose A. Franco, MD in 2023

Click on any procedure below to see further details on volume and pricing among Medicare patients.

Top 25%

By Volume:

home cardiorespiratory sleep study

sleep study with CPAP

In 2012, Dr. Rose A. Franco, MD performed more home cardiorespiratory (type 3) sleep study, and sleep study with CPAP procedures for Medicare patients than 75% of providers in related specialties within Wisconsin.

Medicare Procedure and Patient Information

2012 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2012 were pulmonary testing, hospital care, inpatient care and sleep study.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	29
bronchoscopy	16
doctor visit	627
hospital care	151
inpatient care	151
pulmonary testing	188
sleep study	56

Medicare Procedure and Patient Information

2013 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2013 were pulmonary testing, hospital care, inpatient care and sleep study.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	32
doctor visit	664
hospital care	111
inpatient care	111
pulmonary testing	225
sleep study	86

2013 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	337
Female	412

**Ethnicity**
Non-Hispanic White	532
Black	175
Hispanic	21
Asian	0
Other	0
Native American	0

**Age**
From 65 to 74	293
From 75 to 84	130
85 and over	50
Less than 65	276

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2013

Hypertension	69
High Cholesterol	55
Stroke	5
Ischemic Heart Disease	42
Depression	36
Chronic Kidney Disease	39
Asthma	27
Osteoperosis	11
Atrial Fibrilation	16
Heart Failure	43
Chronic Obstructive Pulmonary Disease	37
Diabetes	40
Dementia	10
Cancer	14

Medicare Procedure and Patient Information

2014 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2014 were pulmonary testing, sleep study, hospital care and inpatient care.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	45
bronchoscopy	16
doctor visit	583
hospital care	131
inpatient care	131
pulmonary testing	303
sleep study	145

2014 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	388
Female	457

**Ethnicity**
Non-Hispanic White	604
Black	194
Hispanic	27
Asian	0
Other	0
Native American	0

**Age**
From 65 to 74	352
From 75 to 84	158
85 and over	49
Less than 65	286

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2014

Hypertension	68
High Cholesterol	49
Stroke	4
Ischemic Heart Disease	40
Depression	31
Chronic Kidney Disease	39
Asthma	28
Osteoperosis	11
Atrial Fibrilation	17
Heart Failure	39
Chronic Obstructive Pulmonary Disease	39
Diabetes	39
Dementia	7
Cancer	12

Medicare Procedure and Patient Information

2015 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2015 were sleep study, hospital care, inpatient care and pulmonary testing.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	46
doctor visit	470
hospital care	85
inpatient care	85
pulmonary testing	85
sleep study	186

2015 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	634
Female	678

**Ethnicity**
Non-Hispanic White	944
Black	280
Hispanic	36
Asian	0
Other	0
Native American	0

**Age**
From 65 to 74	500
From 75 to 84	266
85 and over	56
Less than 65	490

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2015

Hypertension	74
High Cholesterol	49
Stroke	5
Ischemic Heart Disease	38
Depression	35
Chronic Kidney Disease	45
Asthma	36
Osteoperosis	11
Atrial Fibrilation	16
Heart Failure	37
Chronic Obstructive Pulmonary Disease	38
Diabetes	40
Dementia	10
Cancer	10

Medicare Procedure and Patient Information

2016 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2016 were hospital care, inpatient care, pulmonary testing and sleep study.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	32
doctor visit	472
hospital care	226
inpatient care	226
pulmonary testing	223
sleep study	205

2016 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	365
Female	417

**Ethnicity**
Non-Hispanic White	558
Black	164
Hispanic	26
Asian	0
Other	19
Native American	0

**Age**
From 65 to 74	332
From 75 to 84	148
85 and over	39
Less than 65	263

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2016

Hypertension	73
High Cholesterol	51
Stroke	5
Ischemic Heart Disease	41
Depression	36
Chronic Kidney Disease	50
Asthma	45
Osteoperosis	11
Atrial Fibrilation	18
Heart Failure	38
Chronic Obstructive Pulmonary Disease	40
Diabetes	41
Dementia	12
Cancer	10

Medicare Procedure and Patient Information

2017 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2017 were pulmonary testing, sleep study, hospital care and inpatient care.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	58
doctor visit	526
hospital care	163
inpatient care	163
pulmonary testing	302
sleep study	184

2017 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	364
Female	429

**Ethnicity**
Non-Hispanic White	608
Black	128
Hispanic	18
Asian	0
Other	28
Native American	0

**Age**
From 65 to 74	335
From 75 to 84	181
85 and over	44
Less than 65	233

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2017

Hypertension	69
High Cholesterol	48
Stroke	5
Ischemic Heart Disease	42
Depression	37
Chronic Kidney Disease	42
Asthma	22
Osteoperosis	10
Atrial Fibrilation	16
Heart Failure	34
Chronic Obstructive Pulmonary Disease	38
Diabetes	39
Dementia	9
Cancer	11

Medicare Procedure and Patient Information

2018 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2018 were sleep study, hospital care, inpatient care and pulmonary testing.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	105
bronchoscopy	12
doctor visit	581
hospital care	171
inpatient care	171
pulmonary testing	155
sleep study	189

2018 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	351
Female	400

**Ethnicity**
Non-Hispanic White	563
Black	123
Hispanic	23
Asian	0
Other	30
Native American	0

**Age**
From 65 to 74	328
From 75 to 84	168
85 and over	35
Less than 65	220

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2018

Hypertension	69
High Cholesterol	52
Stroke	5
Ischemic Heart Disease	41
Depression	37
Chronic Kidney Disease	45
Asthma	21
Osteoperosis	12
Atrial Fibrilation	17
Heart Failure	31
Chronic Obstructive Pulmonary Disease	39
Diabetes	38
Dementia	11
Cancer	14

Medicare Procedure and Patient Information

2019 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2019 were sleep study, hospital care, inpatient care and airway management.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	89
doctor visit	503
hospital care	114
inpatient care	114
pulmonary testing	85
sleep study	200

2019 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	300
Female	333

**Ethnicity**
Non-Hispanic White	466
Black	103
Hispanic	0
Asian	0
Other	34
Native American	0

**Age**
From 65 to 74	268
From 75 to 84	126
85 and over	39
Less than 65	200

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2019

Hypertension	68
High Cholesterol	52
Stroke	4
Ischemic Heart Disease	43
Depression	37
Chronic Kidney Disease	44
Asthma	22
Osteoperosis	12
Atrial Fibrilation	17
Heart Failure	36
Chronic Obstructive Pulmonary Disease	35
Diabetes	41
Dementia	13
Cancer	12

Medicare Procedure and Patient Information

2020 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2020 were sleep study, airway management, hospital care and inpatient care.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	50
doctor visit	436
hospital care	49
inpatient care	49
sleep study	117

2020 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	217
Female	253

**Ethnicity**
Non-Hispanic White	341
Black	71
Hispanic	0
Asian	0
Other	33
Native American	0

**Age**
From 65 to 74	203
From 75 to 84	110
85 and over	28
Less than 65	129

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2020

Hypertension	64
High Cholesterol	50
Stroke	5
Ischemic Heart Disease	43
Depression	34
Chronic Kidney Disease	44
Asthma	25
Osteoperosis	10
Atrial Fibrilation	15
Heart Failure	34
Chronic Obstructive Pulmonary Disease	33
Diabetes	37
Dementia	12
Cancer	11

Medicare Procedure and Patient Information

2021 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2021 were sleep study, hospital care, inpatient care and airway management.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	58
bronchoscopy	12
doctor visit	451
hospital care	69
inpatient care	69
sleep study	159

2021 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	229
Female	267

**Ethnicity**
Non-Hispanic White	370
Black	77
Hispanic	0
Asian	0
Other	30
Native American	0

**Age**
From 65 to 74	222
From 75 to 84	134
85 and over	31
Less than 65	109

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2021

Hypertension	66
High Cholesterol	55
Stroke	6
Ischemic Heart Disease	42
Depression	32
Chronic Kidney Disease	44
Asthma	22
Osteoperosis	11
Atrial Fibrilation	14
Heart Failure	30
Chronic Obstructive Pulmonary Disease	32
Diabetes	34
Dementia	11
Cancer	12

Medicare Procedure and Patient Information

2022 Medicare Procedure Volume

The top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI during 2022 were sleep study, hospital care, inpatient care and airway management.

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

airway management	28
bronchoscopy	11
doctor visit	414
hospital care	47
inpatient care	47
sleep study	106

2022 Medicare Patient Data

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	184
Female	246

**Ethnicity**
Non-Hispanic White	328
Black	52
Hispanic	0
Asian	0
Other	35
Native American	0

**Age**
From 65 to 74	184
From 75 to 84	136
85 and over	26
Less than 65	84

Conditions of Medicare patients treated by Dr. Rose A. Franco, MD in 2022

Hypertension	71
High Cholesterol	70
Stroke	6
Ischemic Heart Disease	30
Depression	32
Chronic Kidney Disease	33
Asthma	29
Osteoperosis	16
Atrial Fibrilation	27
Heart Failure	30
Chronic Obstructive Pulmonary Disease	34
Diabetes	36
Dementia	8
Cancer	20

Medicare Procedure and Patient Information

Average Medicare Procedure Volume From 2012 - 2022

Volume of procedures performed by Dr. Rose A. Franco, MD for Medicare patients.

The highest averages for the top procedures that Dr. Rose A. Franco, MD treated as a pulmonologist in Milwaukee, WI were pulmonary testing, sleep study, hospital care and inpatient care.

airway management	52
bronchoscopy	13
doctor visit	520
hospital care	119
inpatient care	119
pulmonary testing	195
sleep study	148

Average Medicare Patient Data From 2012 - 2022

Information about Medicare patients treated by Dr. Rose A. Franco, MD.

**Gender**
Male	306
Female	353

**Ethnicity**
Black / African American	124
Asian / Pacific Islander	0
Non-Hispanic White	483
Native American / Alaskan Native	0
Hispanic	13
Other	19

**Age**
75 to 84	141
85 and over	36
Less than 65	208
65 to 74	274

Average of Total of Conditions of Medicare patients treated by Dr. Rose A. Franco, MD From 2012 - 2022

The highest averages of the most common conditions of Medicare patients that Dr. Rose A. Franco, MD treated were hypertension, high cholesterol, chronic kidney disease and ischemic heart disease.

Hypertension	62
High Cholesterol	48
Stroke	4
Ischemic Heart Disease	36
Depression	31
Chronic Kidney Disease	38
Asthma	25
Osteoporosis	10
Heart Failure	32
Chronic Obstructive Pulmonary Disease	33
Diabetes	35
Atrial Fibrillation	15
Dementia	9
Cancer	11

Education & Training

Dr. Rose A. Franco, MD graduated from Medical College of Wisconsin in 1991. She completed residency at Medical College of Wisconsin Affiliated Hospitals. She is certified by the Critical Care Medicine Pulmonary Disease Sleep Medicine and has a state license in Wisconsin.

Medical School: Medical College of Wisconsin (1991)

Residency: Medical College of Wisconsin Affiliated Hospitals (1994)

Board Certification: Critical Care Medicine Pulmonary Disease Sleep Medicine

Licensed In: Wisconsin

Affiliations & Hospitals

Dr. Rose A. Franco, MD is associated with these hospitals and organizations:

Medical College of Wisconsin

Froedtert Hospital

Froedtert & the Medical College of Wisconsin Regional Health Network

Froedtert Menomonee Falls Hospital

Froedtert Hospital - Milwaukee

Froedtert Menomonee Falls Hospital - Menomonee Falls

Ratings & Reviews

Dr. Rose A. Franco, MD has an exceptional overall rating with an average of 4.97 out of 5 stars based on 39 ratings. We collect ratings and reviews of Dr. Rose A. Franco, MD from all over the web to help you find the right in Milwaukee, WI.

4.97

Overall Rating

(39 Ratings)

Leave a Review

Reviews From Around The Web

Overall Rating: 5.0 2023-09-07

Patient verified via Press Ganey

Dr. Franco took the time to explain the test results and how various meds could help make me more comfortable. Her explanations were clear and understandable and she mapped out care plan that was reasonable and doable. It was a pleasure seeing such a fine and caring physician. Thank you !

Overall Rating: 5.0 2025-05-13

Patient verified via Press Ganey

Dr Franco has been my provider for several years. I can freely recommend her. She listens, reviews my data, and consults with me; I feel listened to and heard. Her staff is efficient and courteous.

Overall Rating: 5.0 2025-04-08

Patient verified via Press Ganey

This was my first virtual visit that I've ever done and it was pretty easy. Dr. Franco treated it like any other visit and answered all my questions and concerns.

Overall Rating: 5.0 2025-10-10

Patient verified via Press Ganey

Dr Franco is an amazing Pulmonologist. She explains the disease process thoroughly, giving treatment plan options that work. Prior MD's that treated me did not.

Overall Rating: 5.0 2024-06-07

Patient verified via Press Ganey

Dr Franco has always listened and done her best to solve problems.. It was her that found out why I couldn't breath and I credit her with saving my life.

Overall Rating: 5.0 2025-10-22

Patient verified via Press Ganey

First visit with Dr Franco. She was awesome and provided many different options for my treatment. Listened well to all my concerns.

Overall Rating: 5.0 2024-04-23

Patient verified via Press Ganey

Dr Franco excellent dr. She solves both pulmonary issues and sleep. Great suggestions that helped

Overall Rating: 5.0 2025-06-06

Patient verified via Press Ganey

No everything was great

Overall Rating: 5.0 2025-08-25

Patient verified via Press Ganey

Great

General Payments

These charts describe general payments received by Dr. Rose A. Franco, MD. Doctors may receive payments for a number of reasons, including meal compensation, travel compensation, and consulting.

**Payments by Company**
Novartis Pharmaceuticals Corporation	$148 TOBI PODHALER $125	XOLAIR $23
Vertex Pharmaceuticals Incorporated	$120 TRIKAFTA $41	$79
AbbVie Inc.	$117 Creon $117
Advanced Respiratory, Inc	$82 Life 2000 Ventilation System $52	The MetaNeb System $30
Gilead Sciences, Inc.	$81 Cayston $15	$66
Other	$404 SMARTVEST $47	PANCREAZE $37	TOBI PODHALER $37	Bethkis $31	ZENPEP $30	Other $222

**Types of Payments**
Food and Beverage	$939
Education	$14

Research Payments

Dr. Rose A. Franco, MD has received 1 research payments totaling $5,000.

Biography

Dr. Rose Franco is a specialist in adult pulmonology. She works in Milwaukee, WI. Dr. Franco's average rating from her patients is 5.0 stars (out of 5). These areas are among her clinical interests: cystic fibrosis (CF), chronic lung disease, and bronchoscopy. Her hospital/clinic affiliations include Froedtert Hospital and Medical College of Wisconsin. Her practice in Milwaukee, WI is open to new patients as reported by Doctor.com. She attended Medical College of Wisconsin and then went on to complete her residency at a hospital affiliated with Medical College of Wisconsin.