Wrinkles with price transparency
February 22, 2026
Providers have been required to publish some pricing information, under the theory that patients armed with better knowledge will naturally select better options. KFF Health News published an article on why pricing transparency efforts might have not gone as smoothly as hoped. One reason is low compliance, with "only about a third of facilities had complied with the regulations" after ten months of the policy being in effect. Another reason is that the data is difficult for patients to use. Lastly, even if this data were readily understandable, it is unclear the extent to which patient selection of healthcare services relies on other factors, such as physician recommendations. Interestingly, the article noted that "Research shows that transparency policies can have mixed effects on prices, with one 2024 study of a New York initiative finding a marginal increase in billed charges."
One of the reasons that companies might not have developed tools for patients to use to easily compare prices across providers is that there might not be a strong enough of a business model to support such efforts. As the article points out, "Two babies might be delivered by the same obstetrician, for example, but the mothers could be charged very different amounts" -- meaning that a website that compared prices could at best offer a range, which ultimately might not be that useful to patients.