Beyond desktop web search
June 21, 2013
We recently had a conversation with someone that prompted us to check how much of our traffic comes from smartphones and tablets -- we were surprised by the results. We had been operating under the assumption that people who seriously searched for doctors would do so in front of their large desktop monitors. The data shows, however, that a significant percentage of our traffic is from the newer platforms. So, we're starting to do something about this.
Some of you might have noticed that the search form on our home page is now more mobile-friendly ("responsive" is a recent buzzword). Next week, we plan on rolling out some changes that will make the search results page more responsive to smaller screens. Stay tuned.