Amazon launched Amazon Pharmacy

In November, Amazon announced their launch of a new service: Amazon Pharmacy, where patients can have prescriptions fulfilled online. As Americans have grown accustomed to the convenience and transparency in pricing of Amazon's offerings, this could be another welcomed offering and might have some implications on medication pricing over time.

The impact of this announcement feels reminiscent of when Target announced $4 generic prescription medicine: a consumer-friendly move by an industry giant. As others followed Target's pricing strategy, perhaps we will see other major retailers follow suit.